Starting and running a boiler servicing company is not as easy as some people might think. There are a number of steps that you have to take when starting the company and as you run it. These steps will ensure that your company starts correctly and continues to flourish in the future.
Are You Fully Qualified And Registered?
Before you start your boiler service business, you need to have all of the relevant qualifications and certifications. If you are not qualified before you start, you will not be able to provide the service that you want. Additionally, if you are only part-qualified, you will be at a disadvantage in the local competitive market.
If you are going to be working with gas boilers, you will need to have a gas safety certification. If you want to service oil or solid fuel boilers, you should look at accreditation from OFTEC or HETAS. There is some boiler service work that requires further qualifications and you need to be aware of this. Your competition is likely to have these qualifications and if they don’t they will make you stand out more.
Have The Right Insurance
If you want your company to be successful, you need to have the right insurance. Public liability insurance and employer’s liability insurance are two insurance policies that you need to have. Professional indemnity insurance and insurance for your vehicles will also be required.
It is important to note that you may need to have this insurance to receive your license based on the county you are in. You might also need to have the insurance to receive accreditation from different organisations. Some insurance may not be necessary for the daily running of your business, but they would be helpful in times of need such as tool insurance.
Market Your Business
When you run your own company, you need to be able to market your services to those who need it. This means that you need to have a marketing budget and research the different marketing channels available to you. While traditional marketing can help a boiler servicing company, digital marketing is also important.
Local SEO and PPC marketing should be your first consideration as it is cheaper than traditional marketing and more people will see it. You should focus on local marketing because of the localised nature of boiler servicing. There is no point in someone on the other side of the country seeing your marketing because this will not turn into a paying customer.
When marketing your business, you need to ensure that you have a website people can visit which has all the right information. You need to tell visitors what services you offer and provide some indication of the potential costs. You also need to provide them with a means of getting in touch with you. Ideally, you will want to have a phone number that you can be contacted on, but a contact form can also be helpful. If you choose to have a contact form, you need to ensure that you respond as soon as possible.